央视市场研究股份有限公司

CTR是央视市场研究股份有限公司旗下品牌。央视市场研究股份有限公司（CTR），是中国国际电视总公司和Kantar集团合资的股份制企业。CTR一直致力于将中国本土经验与全球先进技术相结合， 通过连续性调查和定制化专项研究，提供全方位的趋势解读和高附加值的市场洞察，与客户一起深入理解商业环境，制定营销决策。CTR的研究领域包括媒介经营与管理、品牌与传播策略、消费者洞察等诸多专业领域， 尤其在360°营销传播监测、消费者购买与使用行为测量、媒介与消费行为、媒体价值评估等专业研究领域拥有权威的第三方地位和货币型产品。这些优势进一步延续到媒体融合、受众用户化、智能电视、跨平台传播等营销领域。 更多资讯，请访问我们的官网www.ctrchina.cn或关注CTR官方微信：CTR洞察 CTR Market Research is a joint venture company between CITVC and Kantar Group, committed to introducing advanced technology from abroad tailored to our own experience. We provide our trend analysis and high value-added market insight by way of continuous survey and special customized research, and assist our clients to explore deeper the business environment and employ decision-making on marketing. Our fields of research range from media management, brand and communication strategy to consumer insight. In particular, CTR boasts the authoritative third party position and monetary products in the area of professional research which involves 360° monitoring over marketing and communication, measurement of consumer spending and using behavior, media and consuming behavior, and value appraisal of the media. Moreover, these advantages can be utilized in marketing such as media convergence, customization of audience, smart TV and cross-platform communication. For more information, please visit CTR official website: www.ctrchina.cn or follow our official Wechat account: CTR Insight